How can you:

- quickly measure website’s SEO?
- rate your SEO consultant?
- gauge success of in-house SEO employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert secrets to track search engine optimization progress on the fly.

For a Internet optimizer, data is the single most powerful tool. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t work s lot with data, neither customers nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about customer feedback but 1st thing you got to do is root through your own data to find your search engine optimization strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? Nope. Your boss needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing search engine optimization software. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting framework for your company.

I am all for automation in my business because the amount of sites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can monitor your search engine optimization progress fast and easy, just like thousands of search engine optimization marketers do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization software reports convenient but they are also good-looking and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for SEO reporting, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page SEO metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure audit stats

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